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The latest industry survey established that one-third (1/3) of the adult population or about 20% of the total population comprise the smoking are aged (15 above). The average number of cigarettes consumed per smoker per day is 13 sticks nationwide while Metro Manila smokers consume and average of 15 sticks per day. The growth rate of the market is proportionate to the population increase despite the health campaign against the product.
Mighty Corporation is the market leader and control about ninety percent (90%) of the Cigar blend.
Through innovative marketing techniques and directions, capable sales force and well managed logistics, the market for the lower end price category had been penetrated an the sales is continuously on the trend for the American blend for Mighty.
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The company boasts of number of customers and groups of individuals that works in a core of professionalism and above standard performance. The company has already have a 50,000 customers nationwide gathered within the reach of Route van salesmen and sub distributors.
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- Alesandra Enterprise, Surigao City, Surigao del Norte
- CSI, Dagupan City, Pangasinan
- NB Marketing, Iznart St.,Iloilo City, Iloilo
- Angie Store, Jolo, Sulu
- Ronald Enterprise, Dagupan City, Pangasinan
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